For businesses, benefits include cost-effective advertising, access to creative marketing
strategies, and precise lead tracking
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entry barriers
2 4
. Affiliates gain passive income opportunities and low
. However, risks like fraudulent traffic, brand reputation dependency, and
strict compliance requirements persist
1 3
. For instance, Amazon terminates accounts for policy
violations, such as promoting prohibited content .

Transparency is critical—affiliates must disclose partnerships to maintain audience trust .
Effective strategies involve aligning promotions with audience needs, optimizing content for
search engines, and leveraging analytics to refine campaigns . As the digital landscape
evolves, affiliate marketing remains a dynamic tool for monetizing influence while fostering
mutually beneficial business relationships .
6 4
1 3
In summary, affiliate marketing bridges businesses and promoters through a performance-driven
framework, enabling scalable growth in the digital economy. Its success hinges on strategic
alignment, ethical practices, and adaptive execution .